'Haute Couture is even beyond art.'
Tomáš, who owns the very popular profile, J'adore Haute Couture, on YouTube, talks about the importance of music in fashion shows and about his favourite models.
LF: What do you think makes the best music for fashion shows? Can you give me an example from one of your videos?
J'adore Haute Couture: In my opinion, music must fit the theme of the collection. It had better be neither too fast nor too slow. It should be presented in a modern way even though the used songs may be older. Moreover, individual songs should not be tacky.
Gucci FW06 full show
Versace FW 2003
Lanvin FW08
LF: What is the feedback you get from your audience to your videos? What do you hope the viewers of your videos will get out of watching the fashion shows?
J'adore Haute Couture: It varies. Many people are grateful, which is very satisfying for me. I started posting videos because I felt so thankful to people who were uploading full shows on YouTube a year ago. So, I wanted to make my own contribution. I strive for bringing as good videos as possible. Many people are not considerate about art in today's society. For me, fashion is art available for anyone. Not everybody can visit famous museums with paintings of Renoir, Picasso, or Basquiat or attend operas, ballets or classical concerts. On the other hand, one can enter the world of art and dreaming while watching fashion shows. That is the reason why I upload all these files.
LF: Do you think that fashion design students can learn something from watching these videos?
J'adore Haute Couture: They may avoid being stuck in just one style. Designers are always making something new every season. They are very flexible and creative. These two things are crucial to make it into the industry. People are not interested in something they have already seen before. In fashion, there are no rules. Fashion design students, on the other hand, have to be careful not to start to copy designers' outfits or accessories from the videos. They have to find their own signature or they become pseudo-designers who don't know what to design next season.
LF: Do you think that new fashion models can learn to walk with poise and confidence from your videos?
J'adore Haute Couture: They might. Although walk is not one of the most important things in the fashion industry, it can be an advantage of a model.
LF: What have you learned from having watched so many fashion shows?
J'adore Haute Couture: Many things. I am not going to mention them all, just couple of them. I realised what fashion is all about. Art and customers. One has to learn the entity of art and to become creative but he/she also has to satisfy customers and find a good balance between these two opposite things.
LF: Do you have a favorite female model? Can you give me an example from one of your videos?
J'adore Haute Couture: Too many. To name a few: from the middle generation* of supermodels I like Daria Werbowy and Hana Soukupova. There are many fresh faces but I like Ali Michael and Heidi Mount. I like models with great personalities who are very down-to-earth.
Other models that I like:
* old generation: Amber Valletta, Caroline Murphy, Nadja Auermann, Stella Tennant, Linda Evangelista...
* middle generation: Gemma Ward, Gisele Bundchen, Karolina Kurkova, Liya Kebede, Karen Elson...
* new generation: Hilary Rhoda, Doutzen Kroes, Caroline Trentini, Catherine McNeil, Lara Stone...
First Face Talks FW07 – Daria Werbowy
Models Talk SS08 – Ali Michael
Models Talk SS08 – Heidi Mount
LF: Thank you, Tomáš, for taking the time to answer my questions. Good luck with your studies, and I wish you all the best in fashion design. We hope to see you present your own line of Haute Couture. With all of the inspiration that you have had (and offer to everyone) from your videos, we are sure it will be very soon.
To watch the many high-quality fashion shows uploaded by Tomáš, please visit his user profile on YouTube at: J'adore Haute Couture. Read the previous installment of this exclusive interview:
Part I, Part II
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